Practitioner Playbooks
GTM and AEO Implementation Playbooks
Step-by-step technical guides on how to build modern outbound engines, optimize for zero-click AI search answers, and structure high-converting revenue stacks.
Filter by Company Stage
gtm-outboundseed
The Clay Outbound Playbook for B2B SaaS Teams
2 weeks•intermediate
To build a modern high-converting outbound engine in 2026, connect Clay waterfall enrichment across 50+ providers, filter for intent signals like funding and hiring, synthesize custom AI opening lines, and push to Smartlead sequences.
cold-emailseed
The Cold Email Deliverability Playbook for Seed Stage B2B
3 weeks•intermediate
Most cold email programs fail from a deliverability mistake, not a copywriting one. This playbook covers the exact 3-week setup — dedicated domains, SPF/DKIM/DMARC records, a real warmup period, and inbox rotation rules — that gets a seed-stage team to 95%+ inbox placement before they ever send a real sequence.