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Practitioner Playbooks

GTM and AEO Implementation Playbooks

Step-by-step technical guides on how to build modern outbound engines, optimize for zero-click AI search answers, and structure high-converting revenue stacks.

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The Clay Outbound Playbook for B2B SaaS Teams

2 weeksintermediate

To build a modern high-converting outbound engine in 2026, connect Clay waterfall enrichment across 50+ providers, filter for intent signals like funding and hiring, synthesize custom AI opening lines, and push to Smartlead sequences.

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The Zero-Click AEO Engine: Getting Cited by ChatGPT & Perplexity

1 monthadvanced

Answer Engine Optimization (AEO) requires structuring your technical content with semantic schema markup, publishing concise direct-verdict blocks under 60 words, and building high-consensus authority links that LLMs ingest.

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The Cold Email Deliverability Playbook for Seed Stage B2B

3 weeksintermediate

Most cold email programs fail from a deliverability mistake, not a copywriting one. This playbook covers the exact 3-week setup — dedicated domains, SPF/DKIM/DMARC records, a real warmup period, and inbox rotation rules — that gets a seed-stage team to 95%+ inbox placement before they ever send a real sequence.