When to use it
Best for agencies with clear specialisms such as engineering, sales, finance or healthcare.
The steps
- Monitor postingsWatch for new roles that match your specialism, especially senior or repeated postings that suggest the role is hard to fill.
- Qualify the companyCheck size, region and whether they already work with agencies. Skip anything outside your sweet spot.
- Find the decision-makerIdentify the hiring manager or head of department and verify their contact details.
- Reference the roleOpen with the specific role or roles you saw and how you have helped similar companies fill them.
- Follow up on a scheduleFollow up a few times at sensible intervals, then stop.
- Book the callSend every reply to a person who can respond quickly and book a call.
What the first message looks like
Lead with the role you noticed, say in one sentence how you fill roles like it, and ask if they would like to see a few relevant profiles.